PUMA – Accellerate V Tricks

Internal branding campaign for PUMA

The Challenge

This project is part of a larger campaign aimed at motivating the sales staff in brick and mortar stores. My job was to create a website targeted at the sales teams from two thousand stores selling this upcoming high performance handball shoe.

The solution

I created a very minimal design consisting of prizes for the best sales teams, unique selling propositions for the shoe and a week-long countdown eventually revealing video-interviews with top-tier athletes talking about the Accellerate V Tricks shoe, how they helped develop it and why they’re wearing it when playing.

PUMA Accellerate V Tricks shoe

Final words

Measured by sales, this was one of PUMAs most successful campaigns ever. I created this at Openminded.