KATO – Hey Shorty promo-site

My part was: Concept, design and animation

The Challenge

Create a promotional micro-site for the danish artist KATO and his latest music video as well as a countdown page to boost excitement and expectations around the launch.

The solution

I designed this one with simplicity at the top of my mind, presenting the music video in the best possible way as a full-browser scaleable experience with easy access to relevant portals like iTunes, Facebook and KATO’s YouTube channel.

Final words

Approximately a week before the video was released I created a count-down splash screen to build up expectations.