One website, four sub-brands
Blend is one of the largest fashion brands in Denmark. When I worked at Openminded we got the exciting challenge of designing and developing a new website for them targeted at their young demographic.
The main objective was to clearly seperate their 4 sub-brands; “Denim”, “Free & Easy”, “Daring Spirit” and “Classic Cool”. We did that by developing four unique universes and creating a section on the website for each sub-brand.
Final words
Throughout this project i had a leg in three camps: I helped conceptualize the entire website, then I helped design the various pages and finally I helped the dev team code it all up in Flash. We even reached out to one of the most talented flash developers in Denmark to create some extra nice interactions around the galleries.
All in all this was a very exciting project and Blend ended up with a very rich interactive website.
